Stay at 7

Design the branding for a new multifunctional hotel located at Volmerlaan 7 in Rijswijk

  • Role Art Direction & Design
  • For The Friendly Hotel
  • Type Brand Identity

I started with researching the location. It’s located at number 7, and coincidentally the top of the building looks a bit like a 7.

I used this form for the base of the logo, resulting in this shape. As a finishing touch I added the custom made “7 pattern”.

Than I choose a bright fresh color and added the name.

Because of the multifunctional character of the building, I wanted it to be a dynamic logo.

Resulting in these designs:

Bright entrance logo

Business cards, mixed in all the brand colors and patterns

Floorplan that links to the logo and the building shape

Letterhead with subtle 7 pattern on the back

Personalised bussines card in Stay at 7 logo style

Wifi cards

Way finding

Welcome box for co-workers

with handy floorplan inside

Doorhangers for the rooms

Keycord + badge

Matching bath supplies

Little act of kindness

Luggage tag

Coffee cup for breakfast

Tote bag

Stamp for the co-working contracts